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Why Trump Is Going to Win in 2020
The national news media wants Trump to win in 2020.
No industry has benefited more from the Trump era. Local journalism remains in despair, with local newspapers ending print editions and reporters being laid off left and right. National publications, though, have seen its bottom-line soar in the right direction thanks to the all-consuming nature of the Trump era.
We see it on display every time Trump attacks the “failing” New York Times or “fake news” CNN, and the publications respond with facts about how their subscriptions or viewers have gone up. It’s all about money.
When I worked for the Newspaper Association of America (now the News Media Alliance), my job as spokesperson was painful. I had to constantly spin numbers into a positive for the industry, even though everyone could see it was an industry in decline. There did not appear to be any bottom for how far the industry could sink.
Then Trump happened and suddenly people cared about the news again. As a wise man once said, “controversy creates cash” and that’s exactly what happened. Suddenly, Trump was anywhere and everywhere because he made the media money. Viewership went up. Subscriptions went up. Page views went up.
If you can recall the 2016 election, it was all about Trump. The notion that Hillary Clinton didn’t…