Where Did All The Super Bowl Hype Go?

Most years, I am sick of the Super Bowl talk by Monday of game week. This week, I’m waiting for it to start.

On Monday morning, I got up for another remote work day like I’ve started so many others during the pandemic. I made myself coffee. I made myself a bagel. I checked my phone to make sure my work e-mail wasn’t on fire. And I turned on ESPN’s Get Up to see what they were talking about.

I wrongly assumed they would be talking about the Super Bowl. Instead, they were talking about almost everything except the Super Bowl.

They discussed NFL coaching hires and vacancies. The Brian Flores’ racism lawsuit was discussed. They spent time trying to figure out where Aaron Rodgers would play next year, what the Bucs will look like next year, and most bizarrely, spent time trashing Russell Wilson. They even talked about the Nets in free-fall and a cursory mention of the ongoing Winter Olympics.

They know there’s an NFL game this weekend, right? And it’s a pretty big one, no?

My Twitter and news feeds are similarly void of discussion about the country’s biggest sporting event. I’ve been drowning in a deluge of Joe Rogan stories about cancel culture. I can’t get enough of people trashing China and the ongoing Winter Olympics. I do not need any more Aaron Rodgers talk. Regardless, it…