Boycotts Work. Let’s Do Amazon Next.

Goya is the latest company to discover that our nation’s most powerful protest is now the boycott.

The Goya CEO stepped in it last week when he lathered our president with praise, which is not a good look for a company that sells most of its product at a community continually demeaned and targeted by said president. Reaction from the Hispanic community was swift, unified and understandable. Social media feeds filled with comments about a Goya boycott and the company is now in trouble.

The most amusing response came from Sen. Rafael Cruz, R-Texas, who put together two whopping lies in the same tweet. He said his Cuban grandparents ate Goya every day for 90 years, which is impossible since his parents lived in Cuba and Goya didn’t even exist in the U.S. for that long. He also said the boycott was an act to suppress speech when, obviously, it is the complete opposite.

Cruz’s tweet is a perfect example of Republican hypocrisy in 2020 and the success that protests now have. For one, Cruz tried to start a similar boycott of Nike in 2016 when they signed Colin Kaepernick in the wake of his kneeling. Cruz’s boycott had little to no impact, and Nike sales actually increased after signing Kaepernick.

Other protests in the Trump era, though, have been successful. We’ve seen Tucker Carlson and Laura Ingraham’s…